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PepsiCo
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
Saudi
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Asia
Time to read: 2 min
PepsiCo’s SPL deal showcases commercial growth of Saudi football
February 14, 2024
Saudi-branded football placed for a corner.
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Football
Time to read: 3 min
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football 
October 13, 2023
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Basketball
Time to read: 2 min
NBA signs triple partnership with PepsiCo's STARRY brand
February 2, 2023
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Asia
Time to read: 2 min
Qatar’s national team secures PepsiCo as official beverage partner
November 16, 2022
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North America
Time to read: 2 min
NHL and PepsiCo extend 20-season North American partnership
June 16, 2022
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Features & Analysis
Time to read: 5 min
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
March 9, 2022
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North America
Time to read: 2 min
WNBPA brings support to communities in Pepsi partnership
November 5, 2021
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Partners
Time to read: 2 min
LeBron James makes PepsiCo endorsement switch
March 18, 2021
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Sponsorship
Time to read: 3 min
NBA renews long-term partnership with PepsiCo
March 2, 2021
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Sponsorship
Time to read: 2 min
PepsiCo secures multi-layered UEFA Women’s football partnership
August 27, 2020
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Sponsorship
Time to read: 2 min
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
July 28, 2020
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Sponsorship
Time to read: 2 min
Coca-Cola and MLB partnership ends after three seasons
June 11, 2020